This microsite will not make the case for using online video and vignettes in marketing and sales communications. We believe that case has been made repeatedly and effectively elsewhere.

We will address the challenges associated with creating, managing and delivering digital media in this new era of online, marketing and sales 2.0. We're seeing a natural evolution in how online video will be used. This involves a shift from a few, periodic, website videos, to regular "mediated communications" by all business professionals.

Imagine how you and your sales teams would feel if you learned that your competitor sales people were regularly communicating with your prospects and customers using relevant, personalized, video messages. How would your email, text and phone communications compare? How would you respond? How long would it take to respond? How much would it cost?

For over 15 years we've been pursuing this vision. We've cracked the code on making this possible.

We know that enabling non-technical, low creative, crazy busy business people to be effective and enthusiastic using video requires a fundamentally different approach, process, tools and support.

Consider some of the many new challenges associated with regular communications using online video.

A different approach makes this possible.  Marketing pre-produces modules of digital media messages in formats that are ready to be assembled by the front line into final, relevant programs that can be delivered on the most convenient, appropriate media for viewers.  (methodology)

New production processes are essential to accommodate the challenges and new requirements associated with this vision.

A multimedia database provides easy access to intuitively organized assets in an application that facilitates front line assembly and delivery on multiple media formats.   (Collections)

Production services supplement internal resources and expertise.

Marketing Profs – Eight Ways to Create Enough Video Content to Last 18 Months – The article includes a list of various ideas for types of videos that we use frequently for online video

Marketing Profs – Online Video Now Playing in the C-Suite – Stats from Forbes Insights suggest that online video is becoming more important as a source of business information and as a driver of work-related buying decisions among today's senior executives

Forbes | Insights – Video in the C-Suite: Executives Embrace the Non-Text Web – Forbes data indicates that over the past year, video appears to have evolved from a novelty into a mainstream method for executives to receive business information. Full PDF of report with a simple registration

The Sales 2.0 Advocate – The 2.0 Approach to Video – Anneke Seley discusses her company’s usage of video

SalesVPI – Second Voice Vignettes for Telesales and Prospects – Jim Burns discusses using vignettes as a tool to support telesales

The Content Marketing Institute – How to Plan a Video Budget

The Content Marketing Institute – How to Plan for Exceptional, Engaging Video Content

The Content Marketing Institute – 5 Ways to Expand Your Audience with Video (It's Easier Than You Think!)

B2B Magazine – Cisco´s increasing focus on video

B2B Magazine – Avaya, IDG team up to engage CIOs in video debates

Reel SEO – What is a Video White Paper? Definition and Overview – A video white paper is one form of online video vignettes that we are discussing on this microsite

DemandGen Report – New Metrics Show Video Emerging As Star Player In BtoB Campaigns

comScore – Online Video Growth – from the 2010 US Digital Year in Review – Online Video viewership increased by 31% from Dec 2009 to Dec 2010, with 88.6 average unique viewers per day in Dec 2010 and 5.8 billion viewing sessions in the month (US) – Link to Summary PDF of Online Video Stats

Marketo Blog – How to Optimize Your B2B Marketing and Sales with Online Video – 10 recommendations around online video from Jon Miller

B2B Magazine – Intergraph ramps up marketing strategy with video

MarketingProfs – Snackable Content: The Key to Engagement