We generally associate multimedia vignettes -- streaming programs created by converting PowerPoint with audio to Flash -- with e-learning. In the last decade marketing has applied similar techniques for webinars and webinar archives. Our customers are creating more, short vignettes to complement webinars or as stand alone programs.

Now, companies are looking at digital video as the next data type to embrace for business communication. Our view is the video experience can be created at a fraction of the cost, time and effort using a similar technique.

By creating highly graphical PowerPoint with basic animation and narration, converted into efficient Flash programs, we get an even better result than traditional video. See our vignette, "It's Not 'Just PowerPoint' Anymore."

Most people will create talking head video as they wade into the video waters. This is a fine but extremely limited use of video. Talking head ceases to add value in a matter of minutes.

Innovative organizations are embracing the use of vignettes in the sales organization. Just-in-time coaching for sales call preparation is easily achieved by re-purposing e-learning into shorter vignettes.

Customer facing vignettes are where the real power and advantage lies.

This discussion with Tim Riesterer of Corporate Visions addresses many of the uses and approaches to multimedia vignettes for sales enablement.

A 71% improvement in new prospect response rates are the results Corporate Vision are realizing. "Take away any of our sales tools, but leave the vignettes," Tim is hearing from his sales organization!

How are you using multimedia vignettes to engage your customers and to support your sales professionals?