iNgage Lead Management Services


Why Lead Management, Why Outsource?
An Aberdeen survey revealed results that have been ratified by other analysts:

" … on average 16% of the total leads that are deemed 'sales-ready' opportunities actually close. The difference between a successful company and a mediocre company lies in how the remaining 84% of already qualified opportunities are handled. "

"69% of all respondents not using lead nurturing indicated that the lack of human resources to develop nurturing campaigns was the number one reason for not leveraging lead nurturing."  
Other constraints included: lack of program and process expertise, inadequate content and no formal content creation process.  

IDC has concluded:
"In many cases, outsourcing demand generation and lead qualification is the best path to success. Most organizations do not practice this kind of rigor across internal groups and therefore may well find outsourcing a path to delivering higher quality results."

Avitage Outsource Services
Avitage assumes responsibility for the setup and basic operation of the marketing automation operations. Setup typically is completed within two weeks and the first campaign can run shortly thereafter.

Avitage provides program management with recommendations for best practices that include: Custom process setup including campaign plan, scoring, rules, reporting.
  • Marketo marketing automation deployed to your website
  • Setup of lead scoring and automation rules
  • Custom landing pages
  • Prospect lists imported
  • Campaigns set up and executed each month
  • Personnel to execute program activities
  • Reporting and lead management between sales and marketing

Avitage iNgage Program

What you get:

  • Outcomes -- better leads and opportunities, cleaner database, higher accountability
  • Regular campaigns -- no additional resources required, no expertise required, minimal internal impact
  • Better sales conversations -- better visibility and record of prospect and customer activity
  • Relationships -- better prospect and customer relationships
  • Program --  defined lead nurturing program, recommendations, best practices
  • Turnkey services -- with access to additional content creation, webinar, sales enablement services
  • No extended commitment
Options:
  • Additional campaigns
  • Sales Insight -- for Salesforce.com users;  $50 per sales person per month;
  • Creative Services
    • Content creation services
    • Writing services
  • Comprehensive Marketing and Sales Communication Services:
    • Webinar services
    • Content management services
    • Knowledge acquisition and sharing
    • Customer communications support
Supporting Content: 

Avitage Lead Management Vision Vignette 

Lead Management thru Sales Enablement

Request a conversation 

About Avitage
Avitage (name derived from audio-video montage) is a business communications services company. We help companies enable users to communicate internally, with sales channels and customers using tailored, dynamic, multimedia communications to capture attention and motivate behavior change. Through unique ways to create, manage, deploy and deliver custom multimedia communications, our customers produce high volumes of professional quality, reusable, modular, multimedia assets, with development times measured in minutes, hours or days at costs well below traditional production methods.

We are unique in the way we enable the business front line to instantly assemble and deliver custom multimedia shows that are tailored to the specific interests of each audience. This creates a competitive advantage that increases win rates, reduces sales cycles, increases selling time—all while lowering selling costs. Learn more at www.avitage.com or call us at 781.522.8000.





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