Why Create Like a Publisher?

Content volume requirements are increasing exponentially, as the need for targeted, relevant content to feed lead generation, lead nurturing and sales communications (not to mention social media) explodes.
Creating like a publisher is critical to ensure your content:
  • Maintains its quality, while greatly reducing unit costs as volume increases
  • Minimizes time and cost to create
  • Is treated like an asset – easy to maintain, re-use and repurpose
  • Can be easily tailored and personalized
  • Can be easily versioned into foreign languages

View this 7-minute video for a full briefing on “Why Create Like a Publisher?”

  View transcript - Download mp3  

What Others are Saying on the Topic

PR Newswire White Paper – Marketing is content

Holger Schulze – Content marketing trends – results of survey with 20,000 member B2B Technology Marketing Community on LinkedIn to better understand the current state of content marketing in the B2B space, and to identify key challenges and best practices

Joe Pulizzi of Junta 42 – We Are All Publishers Now (YouTube video)

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