We generally associate multimedia vignettes -- streaming programs created by converting PowerPoint with audio to Flash -- with e-learning. In the last decade marketing has applied similar techniques for webinars and webinar archives. Our customers are creating more, short vignettes to complement webinars or as stand alone programs.
Now, companies are looking at digital video as the next data type to embrace for business communication. Our view is the video experience can be created at a fraction of the cost, time and effort using a similar technique.
By creating highly graphical PowerPoint with basic animation and narration, converted into efficient Flash programs, we get an even better result than traditional video. See our vignette, "It's Not 'Just PowerPoint' Anymore."
Most people will create talking head video as they wade into the video waters. This is a fine but extremely limited use of video. Talking head ceases to add value in a matter of minutes.
Innovative organizations are embracing the use of vignettes in the sales organization. Just-in-time coaching for sales call preparation is easily achieved by re-purposing e-learning into shorter vignettes.
Customer facing vignettes are where the real power and advantage lies.
This discussion with Tim Riesterer of Corporate Visions addresses many of the uses and approaches to multimedia vignettes for sales enablement.
A 71% improvement in new prospect response rates are the results Corporate Vision are realizing. "Take away any of our sales tools, but leave the vignettes," Tim is hearing from his sales organization!
How are you using multimedia vignettes to engage your customers and to support your sales professionals?
with Tim Reisterer, SVP, Consulting Services, CMO, Corporate Visions, and Jim Burns, CEO of Avitage
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Download Full Transcript (right-click or Option-click link. Choose "Save.." or "Save Target..." ) Vignette: "Top 5 Sales Readiness Initiatives -
Are you ready for Sales Readiness?
with Tim Reisterer View Vignette
Vignette: "It's not Just PowerPoint anymore" View Vignette
Chapter 1: "The state of sales enablement and demand generation cries out for the use of multimedia vignettes",
Download .MP3 (right-click or Option-click link. Choose "Save.." or "Save Target..." ) Chapter 2: "Multimedia vignettes for: thought leadership, demand generation, and sales enablement".
Download .MP3 (right-click or Option-click link. Choose "Save.." or "Save Target..." ) Chapter 3: "Managing the production logistics."
Download .MP3 (right-click or Option-click link. Choose "Save.." or "Save Target..." ) Chapter 4: "The market is poised for a breakthrough in the use of multimedia vignettes."
Download .MP3 (right-click or Option-click link. Choose "Save.." or "Save Target..." ) Chapter 5: "Let the conversation continue - vignettes are the best "walk the hall" messaging tool."
Download .MP3 (right-click or Option-click link. Choose "Save.." or "Save Target..." ) "The Power of Multimedia Vignettes"
View Ezine Article by Jim Burns
View Article Avitage Collaborate Articles:
"The Power of Multimedia Vignettes"
from articles created from the podcast regarding the "power of multimedia vignettes" View all Article
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