The Secrets to Customer Retention and Growing Revenue from Your Customer Base

B2B marketers understand that keeping and growing your existing customer base is one of the most cost-effective ways to increase your company's revenue. But finding the right mix of marketing programs in a fast-moving social media marketplace can be challenging.

According to Forrester, as budgets unfreeze in 2010, B2B marketers need to shift from their traditional marketing campaigns to activities that foster community interactions. Improving customer relationships is one key aspect to this shift - and electronic business commerce has a proven track record of success in this area.

Join Chip Graham, Marketing Director at EBSCO - an Ariba Excellence Award-Winning company- and hear how he leveraged electronic business commerce to drive customer retention rates up to 99% and grow business by 30% leveraging the Ariba Network. Specifically, you will get insights into how eCommerce can help you to:

1. Adopt electronic business commerce as strategy for improving customer retention
2. Leverage electronic business commerce to increase customer stickiness
3. Use electronic business commerce to find new, qualified business leads
4. Lower your cost of sales and marketing

And, if you are looking for even more great ideas on how to grow your business with electronic business commerce, listen to Dave Heflin, Senior Manager, Supplier Account Management at Ariba and learn about sales and marketing programs that can help you getting started on an electronic business commerce journey to achieve:

1. New customer business through increased awareness
2. Greater wallet share and loyalty among existing customers
3. Increased sales and marketing efficiency for greater return on investment

Resources That Open New Doors for Your Business

• - Sales and marketing programs to enhance your marketing mix
• - Global community of qualified prospects
• - Top-notch information on the latest electronic business commerce best practices

Hints from the Experts

• - Forrester's B2B Marketing Spending Recommendations

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