The Challenge: To capture and capitalize on short attention. To move marketing and selling content beyond static text and documents. To motivate audiences to change behavior and take action.

 The Issue: Sales Conversations: Salespeople need a "second voice" when: a) they cannot or should not be delivering the message; b) they can't reach the audience or must deliver through a third party; c) the message should be in a different voice (e.g. voice of the expert or customer).

 The Solution:. The Second Voice Vignette Program is a production service to create highly modular Flash programs that are experienced as video, but are created at a fraction of the time, cost and effort of traditional video production. They are easily tailored to each audience for relevance, and maintained to extend useful life.

You provide the topic and answer questions about your target audience, their key business problems and issues, and your key messages.

Within two weeks we deliver a set of modular Flash vignettes that help your salespeople engage customers faster, explain complex and important ideas consistently, and tell your story in a compelling, motivating manner.

Second voice vignettes are used by marketing and sales to:

 Capture attention

 Establish credibility

 Provide deeper explanations

 Handle objections

 Share the voice of the customer

 Deliver software demonstrations