90% of the content created by marketing is for the first two customer buying stages. Marketers are now required to take buyer relationships deeper into the buying process before handing leads to sales.

But without a selling background, late stage messaging methodology, or regular access to customers, marketers often lack awareness of the late stage buying questions and key vendor messages that resonate with buyers. These factors have resulted in a critical content void for both buyers and sales people.

This microsite provides a model for late stage customer messaging and content creation that also support the persuasive customer engagement requirements of your sales people.