"In the
rapidly changing media landscape, advertisers like us have
had to radically rethink our communication approach, moving
away from one which is interruptive to one which is much
more engaging. We've embraced a number of maverick ideas
set out in Tom's book which areinvaluable to any marketer
faced with the challenges of the digital age."
- Laura Klauberg, VP Global Media, Unilever
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