As easy as the Marketo system is to use, the strategy, marketing, content, process, and resource issues that are essential to realize the desired outcomes are not. That's where Avitage can help. To quote Lance Armstrong: "It's not about the bike!"

 There are three ways you can buy the Avitage iNgage Lead Management services to support your program and Marketo:

1. A complete, outsourced program as described below, including buying Marketo as a service on a monthly contract with complete operations and program management;

2. Buy an annual license to Marketo and we will help you define and implement your lead management program as explained below. Then, buy lead generation, content creation and lead management operating and program management services as required by your organization;

3. Buy an annual license to Marketo and we will assist you, implement the system, define and set up your program, and teach your people. You will operate the program, and can buy services a la carte as needed.   

Avitage iNgage Lead Management Services

The Avitage iNgage Lead Management Program with Marketo marketing automation provides:

1.       A defined program, expert program management and proven processes
2.       Appropriate content and content creation process and services
3.       Regular campaigns
4.       Resources to manage associate operations, relieving you of the responsibility and expense
5.       Disciplined, consistent and thorough execution
6.       Results -- the outcomes we define together in step one

For over 15 years Avitage has helped B2B marketing and selling organizations create, manage and deliver communication programs that are aligned to and in support of the buying/selling process.

For ten years we have been a webinar service provider. Many of the skills, processes and services we apply to lead management have been honed through these activities. 

Content is the fuel that makes a lead management program work. It is essential for any marketing automation system.

Our services leverage our  unique "publishing process" to create, manage, assemble for relevance and deliver the appropriate content, at the right time, using the most convenient method for each viewer.

We lower production costs for customers by creating content for multiple purposes -- training, marketing, selling -- and for multiple delivery methods -- web, print, streaming video, podcast, online web meetings, PDA, and more.  

To satisfy the educational nature of lead nurturing content, we've developed a process to create high volumes, of modular and therefore highly tailored content, quickly (days and weeks) and at costs far below traditional production companies and agencies. Often, this content is delivered as compelling multimedia "vignettes" to help capture attention, to explain complex ideas, and to motivate action.  (See this example from a short introduction to our lead management service.) 

To manage and maintain the volume of associated and synchronized source content -- visual, audio, Flash, video and related documents and web links -- we've develop a unique management, assembly and delivery system called Avitage Collections.

To provide personal touch to the lead nurturing process, we have partnered with several outsource telesales organizations -- and can work with yours -- to provide this critical and complementary component to your program.

The results are the outcomes you seek: higher revenue and conversion rates as a result of higher lead quality and volume. In addition, you realize lower operating costs and better sales execution as a result of the messaging, knowledge sharing and content services we provide.

What you don't have is delayed benefits, high learning curve, time and effort to acquire and manage the resources needed to fulfill on your expectations of a professional lead management program.

This is important for organizations of all size -- from small and mid-sized companies, to departments in very large organizations -- who lack the experienced managers and operators to make this program work.

To request a preliminary conversation to discuss your program requirements, please click here.

Interested in more? Visit our Resource Center for marketing and sales professionals!
Register once for access to a range of podcasts , multimedia vignettes, on-demand webinars, white papers, articles, and case studies. It's quick, easy, and complimentary!
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Related links:
Avitage iNgage Lead Management Program
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Content Strategy and Execution microsite
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Our  unique "publishing process"
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Compelling multimedia "vignettes" 
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See this example  

Avitage Collections
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