How to Create Content Like a Publisher

You have “drunk the kool aid” around the importance of thinking like a publisher to drive content creation for more effective sales & marketing outcomes. But how specifically do you do that? View this 9-minute web briefing to get started on the “how”.
Learn about key pillars which include:
  • Planning & preparation – an approach driven by frameworks
  • Setting up a program – driven by processes and metrics
  • Building, training and managing the right team

  View transcript - Download mp3  

What Others are Saying on the Topic

Content Marketing Institute & Eloqua – How to Launch a Killer Content Marketing Campaign in a Few Months (eBook)

Ahava Leibtag – Creating Valuable ContentTM – A Step-By-Step Checklist

SalesVPI Blog – How to Think Like a Publisher

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Can you give me an example?
Create Webinars Like Publishers

How do I best prepare to build content?
Content Frameworks
Learn about content frameworks

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Why should I create content like a publisher?
Why should I create content like a publisher?
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