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Featuring:
Steve Rankel,
Founder and CEO of , Product180
In partnership with Marketo
 
2-minute preview of the webinar
Do you know why your best customers buy from you? The language and stories that resonate with them?
In a recent survey of over 200 salespeople, marketers and executives, over 51% said they were selling something that customers had never heard of before, didn’t know they needed, and probably didn’t understand.
Which makes your messaging, and your content even more critical.
SO: have YOU validated why your best customers buy? Have you captured the language, messages and stories that won their trust?
Or is your messaging and content something you invented in a conference room?
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Webinar Information: |
Why Isn't My Content Sticky?
How to Use Customer Linguistics to Decode Why Customers Buy And Create Compelling Messaging, Content and Sales Tools
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Featuring:
Steve Rankel, Founder and CEO of
Product180
Steve Rankel is the Founder and CEO of Product180. He is a frequent speaker and writer on customer-based messaging, value propositions and content. Learn more at www.product180.com
Come join us and learn:
- What Customer Linguistics is
- Using Customer Linguistics to create customer personas
- Use Customer Linguistics to learn HOW customers buy
- How to ‘get inside your customers head’ and still leave them feeling well served
- How to translate customer findings into messaging strategy and a content creation roadmap that marries marketing, sales and content
- How to inject content back into the marketing process in a way that measurably improves the results of your sales and marketing
- How to surprise yourself, and your team, by using customer linguistics as the bridge between sales & marketing
…and more.
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