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View 90-second preview of the webinar
Featuring:
Jim Burns, CEO of
Avitage, Author
SalesVPI Blog
Eran Livneh, VP Marketing,
Pursway
In partnership with
Marketo
 
Relevant content captures buyers' attention as they begin
researching solutions to their problems on the web.
Relevant, compelling content not only gets your company
discovered, accelerates buyers through each stage of their
buying process.
But how do you simply and affordably create relevant and
compelling content, and the volume of content needed to
engage and move buyers step-by-step to buy?
Many marketing thought leaders have used the term “think
like a publisher”, but how do you put this into action to
feed your sales and marketing programs?
You will learn:
- Why content -- relevant, consistent, insightful, contagious
content -- is essential for marketing and sales success
- How using “create like a publisher” principles can
simplify a potentially daunting task, and generate the
volume and quality of relevant content that your company
requires, in a cost effective manner
- Examples of how companies have successfully implemented
this approach
This program is relevant for you if you
are accountable for:
- Marketing and content strategy
- Content creation
- Lead generation
- Lead management
- Marketing automation execution
- Sales messaging
- Product or field marketing
- Channel support
- Practical actions you can take immediately to improve your
content, operations, execution and sales support
- An appreciation for the importance of a comprehensive
content strategy to support your marketing and sales
strategies to create
- Clarity about content challenges and issues
- A new approach to implementing a content creation process
- New insights to content creation tools and techniques
- Access to additional materials relevant to your content
interests
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Webinar Information: |
Create Content Like a Publisher
– Practical Strategies to Create Content Tailored to Buyer Needs
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I. Why Create Content Like a Publisher?
View now!
II. How to Create Content Like a Publisher
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III. Case Example About Creating Content Like a Publisher
View now!
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Featuring:
Jim Burns, CEO of
Avitage, Author
SalesVPI Blog
Eran Livneh, VP Marketing,
Pursway
Jim Burns is founder and CEO of Avitage, a
marketing and sales enablement company in Waltham, MA. Burns
founded the company to fulfill a vision of enhancing
business-to-business marketing and selling by enabling new ways
to communicate and sell using multi-media. For over twenty
years, Burns has strived to improve the effectiveness of direct
selling efforts by leveraging multimedia to explain complex,
solution-oriented messages simply, and with impact. This vision
has evolved to helping companies create like a publisher to feed
their lead management, lead nurturing and sales enablement
programs.
For over seventeen years, Eran Livneh has
been helping B2B software companies turn their marketing efforts
into a highly-targeted and measurable discipline. During this
period, Eran held senior management positions with enterprise
software companies, in roles ranging from marketing to business
development and product management. For the past ten years, Eran
has been running MarketCapture, a marketing consulting firm
focused on helping B2B software companies increase the
effectiveness of their marketing and demand generation
activities. He now serves as Acting VP Marketing for Pursway, a
promising enterprise software startup that is aiming to help
consumer-facing companies close the gap between how they market
and how consumers really make their buying decisions.
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