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Content Frameworks

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Content Frameworks

Content frameworks are a key tool to support the requirements to create content like a publisher.

How can you take any content project and:

  • Lower the time, cost and effort to create content
  • Leverage precious time with critical subject experts and internal technical experts, and external experts like key customers
  • Create content to serve the specific interests of multiple audiences, buying stages, sub-issues, industry perspectives, and more
  • Create content in multiple formats
  • Create content so it is re-usable, thus improving your return-on-content even while lowering the time, cost and effort of future publications

The links below are suggested as the best place to start before viewing the webinar elements in the right frame.

Preliminary Links

Blog Post – The "Job" of Content

Vignette – Why Create Content Like a Publisher webinar icon

Vignette – How to Create Content Like a Publisher webinar icon

Vignette – Problem/Cause Level Model webinar icon

Additional Material

Vignette – Content Inventory

Vignette screen shot

Streaming Audio -- Interview subject matter experts

click Download .MP3

Content Marketing Institute – Step-by-Step Templates for Mapping your B2B Content

Featured Links

Avitage Services

  • Webinar Introduction Vignette – webinar icon

webinar on webinars

  • Why Content Frameworks? – webinar icon audio icon pdf icon

Why Content Frameworks?

  • How to Use Content Frameworks – webinar icon audio icon pdf icon

How to Use Content Frameworks

  • Content Framework Templates – webinar icon

webinar on webinars

  • Customer Questions Template – webinar icon

webinar on webinars

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