Based on interviews with the best golf instructors in the world (as rated by Golf Digest and Golf Magazine), Brian Glibkowski & Lee McGinnis have developed a framework to understand the six modes of communication used by all communicators. These insights are invaluable to marketers creating content, and salespeople looking to improve sales conversations.

In this 18-minute webinar, followed by live question-and-answer session, you will learn:

• Six modes of communication used by all communicators
• Effective communication strategies based upon different situations
• How to apply this framework to marketing programs and sales conversations

1. Which style of communication is most important? Listen
2. We want to be a "trusted partner" to our clients. How can communication help us improve with our clients? Listen
3. Generally, which style of communication do individuals need the most improvement in? Listen
4. How does intelligence or personality factor into communication ability? Listen
5. How can this framework be applied to marketing and content development? Listen
6. Can you share other marketing examples? Listen