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Avitage supports the program definition and setup and basic operation of the marketing automation operations. Setup typically is completed within two weeks and the first campaign can run shortly thereafter.
Avitage provides program management with recommendations for best practices that include: custom process setup including campaign plan, scoring, rules, reporting.
- Marketing automation deployed to your website
- Setup of lead scoring and automation rules
- Custom landing pages
- Prospect lists imported
- Campaigns set up and executed each month
- Personnel to execute program activities
- Reporting and lead management between sales and marketing
Content is the fuel that makes a lead management program work. It is essential for any marketing automation system.
Our services leverage our unique "publishing process" to create, manage, assemble for relevance and deliver the appropriate content, at the right time, using the most convenient method for each viewer.
We lower production costs for customers by creating content for multiple purposes -- training, marketing, selling -- and for multiple delivery methods -- web, print, streaming video, podcast, online web meetings, PDA, and more.
To satisfy the educational nature of lead nurturing content, we've developed a process to create high volumes, of modular and therefore highly tailored content, quickly (days and weeks) and at costs far below traditional production companies and agencies. Often, this content is delivered as compelling multimedia "vignettes" to help capture attention, to explain complex ideas, and to motivate action. (See this example from a short introduction to our lead management service.)
To manage and maintain the volume of associated and synchronized source content -- visual, audio, Flash, video and related documents and web links -- we've develop a unique management, assembly and delivery system called Avitage Collections.
To provide personal touch to the lead nurturing process, we have partnered with several outsource telesales organizations -- and can work with yours -- to provide this critical and complementary component to your program.
The results are the outcomes you seek: higher revenue and conversion rates as a result of higher lead quality and volume. In addition, you realize lower operating costs and better sales execution as a result of the messaging, knowledge sharing and content services we provide.
What you don't have is delayed benefits, high learning curve, time and effort to acquire and manage the resources needed to fulfill on your expectations of a professional lead management program.
This is important for organizations of all size -- from small and mid-sized companies, to departments in very large organizations -- who lack the experienced managers and operators to make this program work.
To request a preliminary conversation to discuss your program requirements, please click here.
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