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1-minute preview of the webinar
Who this is for?
- Marketing - Senior managers and directors
- Sales - Sales manages, Sales Leaders
- Customer Service - Customer Service & Satisfaction
Managers
It is imperative that Sales, Marketing,
and Customer Service people all know how to both speak to and listen to
their customers. But it is equally important that these departments speak
and listen to one another. Each of these divisions receives different
information from different customers. This information needs to be shared
across the Sales, Marketing, and Customer Service lines. The power of the
three combined dwarfs the effectiveness of any one of these departments
alone.
In our book,
360 Degrees of the Customer we submit that no longer can
we view the customer simply through the Sales lens, or the Marketing lens,
or the Service lens. Instead, we should think about the integration of these
roles from a customer perspective:
Marketing - Making the Promise
Sales - the Listener & Relationship Builder
Customer Service - the Promise Keeper
This presentation presents a handful of the 100 strategies &
tactics provided in the book.
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Webinar Information: |
360 Degrees of the Customer
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Featuring:
Lisa Dennis, President at
Knowledgence Associates
& Author,
360 Degrees of the Customer
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Lisa Dennis on LinkedIn
-
Lisa Dennis on Facebook
Takeaways for participants will include:
- Marketing, Sales, & Service
tactics at each phase of the customer experience
- The first sale is made by
marketing
- Create a Customer Fit Index
- Assuming Makes a Better Marketer
of You and Me
- Identify micro targets in each
territory
- Your sales cycle is not their
buying cycle
- Customer retention = sales
strategy
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